We have all clicked on a website that makes us immediately leave. Too many graphics, a slow-loading website, or difficulty navigating are all reasons we quickly exit websites. We simply press the back arrow and move on with our lives.

A user-friendly website is vitally important for a business to have. It’s easy to use, has a professional design, and showcases the products and services they provide. When a website contains all of these elements, it is optimised for success.
Why is it important to have a user-centred design?​​​​​​​
Five milliseconds. That is how much time the average person needs to form an impression of your site, so you need to make sure that your company's website is up to the challenge.

Why? Because there are 1.7 billion web pages and plenty of competition, no matter what your field. All of the unique qualities of your business don't apply when it comes to your website. A poorly designed one won't give you the advantage that an optimised website will.
What makes a website user-friendly?
When someone visits your page, they are already curious about your company. They want to learn about your business, what you offer, and what to do to move forward.
Desk with laptop coffee and notepad
A user-centric website:
○  Captures and maintains a user's interest
○  Is easy to navigate 
○  Has clear actions for the user to take
○  Guides them on their sales journey
○  Includes multiple CTAs strategically placed throughout the site
○  Converts users into customers
User-Centric Best Practices That Will Get You More Sales
Websites are the foundation of every successful business. If you want to increase your sales exponentially, understanding these best-practice standards is necessary. Each of these aspects is an integral part of designing a winning website.
Design
An optimised website presents a cohesive look. It has familiar elements and structure across all pages and an uncluttered menu bar.  For 75% of users, it builds trust and credibility.
Website Speed
Website loading speed is now one of the top three most common reasons for site visitors to bounce back to Google's search engine page. Poor loading time leads to abandonment rates as high as 64%.
Mobile-Optimised 
The average person spends 87% of their time on the internet using their mobile device, so you must have your site optimised. Mobile use has become so common that as of 2021, Google now indexes websites based on mobile experience before it crawls the desktop version of your website. It’s crucial that you don’t overlook this important factor.
Responsive Design
Creating a seamless experience is essential to 83% of mobile users. Although we are more likely to visit a website on our mobile device, users expect to be able to return to your website seamlessly on their desktop and tablet as well. Your website should automatically adjust to a user's screen size and pixel width, no matter what device they use. 
Call To Action
70% of business websites are missing perhaps the most critical part- the CTA. Define the actions you want your user to take and incorporate multiple ways to include your Call to Action throughout your website. Giving your user several ways to move along their sales journey increases the opportunities for conversions.
The benefits of a user-centric website
A user-friendly website is a necessary part of any business. It sets you apart from the competition and determines a large percent of your success. A website designed to be user-friendly establishes your company as an expert in your field. Users are more likely to stay, learn, and become clients when provided with an excellent session.
People will always prefer to use websites that are easy to navigate and understand, which is why you must make your website user-friendly. Almost 90% of users will not return to a website after a bad experience. So you have one chance to capture their attention and draw them into the sales process. 
Don't know where to start?
We're here to help. Contact us today for a consultation.
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